by Ignite Team | Sep 4, 2013 | Blog, Strategy & Design
A Customer Advisory Board (CAB), also known as a Customer Advisory Council (CAC), consists of your most important customers who meet on an ongoing basis to discuss industry trends and offer guidance and insights on products and services to the host company. What are...
by Tatiana Falconi | Sep 1, 2013 | Blog, Meeting Preparation
The idea seems enticing – why don’t we leverage the fact that customers will attend a major tradeshow or event and schedule the Customer Advisory Board meeting either before or after the tradeshow? Another variation on this idea is to hold the Customer Advisory Board...
by Tatiana Falconi | Aug 29, 2013 | Blog, CAB Training
The agenda for the inaugural CAB (Customer Advisory Board) Manager Certification Program includes sessions providing a deep dive into CAB overview, design, agenda creation, meeting facilitation and more. The CAB Manager Certification Program will take place in San...
by Tatiana Falconi | Aug 22, 2013 | Blog, Strategy & Design
Often times, companies create a Customer Advisory Board without thinking through the overall design of the board, including the theme, purpose and reason for the advisory board.One way to provide clarity in the design of your Customer Advisory Board is to identify...
by Tatiana Falconi | Aug 20, 2013 | Blog, CAB Training
Ignite Advisory Group, the industry’s number one provider of customer advisory board services and serving many of the Fortune 500, today announced the most comprehensive and innovative Customer Advisory Board Manager Certification Program worldwide. The program...
by Tatiana Falconi | Aug 9, 2013 | Blog, Customer Advisory Board Best Practices
Here are some common Frequently Asked Questions we receive: How can this help sales, if we don’t use the CAB as a sales platform? Oddly enough, experience shows that you’re likely to improve sales as a result of your Customer Advisory Board activities, but...
