by Rob Jensen | Aug 24, 2022 | Blog, Customer Advisory Board Best Practices, Strategy & Design
So, you’ve established a solid foundation of your customer advisory board (CAB) with a robust CAB charter document. You’ve recruited the right members and have gone through the steps of preparing a customer-focused agenda for your upcoming meeting. Great job! You’ve...
by Rob Jensen | May 25, 2022 | Blog, CAB Training, Customer Advisory Board Best Practices, Customer Advisory Board Member Gifts, Strategy & Design
We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget, program goals, and company size, the first thing to know about starting a CAB is it doesn’t have to be overly expensive — companies...
by Rob Jensen | Apr 13, 2022 | Blog, CAB Training
Companies are eager to re-engage with their customers again after the pandemic. Many are starting—or restarting—a customer advisory board (CAB). Often, such programs are assigned to inexperienced marketing folks who must learn on the job—with your best customers as...
by Rob Jensen | Mar 9, 2022 | Blog, Customer Advisory Board Best Practices, Hybrid meetings, Virtual Meeting
While the Covid pandemic may be (finally!) waning or even (hopefully!) coming to an end, we’re seeing a somewhat delayed and mixed reaction from some of our clients. While many eagerly look forward to resuming in-person customer advisory board (CAB) meetings, others...
by Rob Jensen | Feb 16, 2022 | Blog, Customer Advisory Board Best Practices, Facilitation, Meeting Preparation
While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may feel naked in front of an audience without it, spectators often lose interest quickly—if not outright groan...
by Rob Jensen | Feb 2, 2022 | Blog, Strategy & Design
Visualize this scenario: you’re a top executive of a major technology firm or service provider. You’re about to walk into a meeting with your very best customers and/or partners—the revenue from whom will absolutely make or break your company’s business plan for the...
