by Rob Jensen | Jun 27, 2019 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
Ignite is often asked about providing gifts to members for their customer advisory board (CABs) participation. On the one hand, it’s a nice idea and a way to thank members for their commitment to providing guidance to your company. On the other, it’s certainly not...
by Rob Jensen | May 14, 2019 | Blog, Strategy & Design
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme. In fact, many companies simply name their customer advisory...
by Rob Jensen | Apr 25, 2019 | Blog, Strategy & Design
With over 300 customer advisory board engagements with our clients, helping them establish and manage successful customer advisory board programs, we’ve seen a lot of what works well – as well as what doesn’t. Although we love to provide guidance in our blogs...
by Ignite Team | Mar 3, 2019 | Blog, Press Release
Video Series Highlights Information Gathered Through Training Customer Advisory Board Managers, Talking to Practitioners and Consulting with Clients ENGLEWOOD CLIFFS, NJ – March 03, 2019 – Ignite Advisory Group, the leading consultancy in the world...
by Rob Jensen | Feb 28, 2019 | Blog, Roles & Responsibilities, Strategy & Design
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...
by Tatiana Falconi | Dec 18, 2018 | Blog, CAB Conference
The annual Customer Advisory Board.org conference took place December 4, 2018 in Boston. At the annual gathering, over 40 customer advisory board and marketing professionals came together to hear and share customer advisory board strategy and best practices....
