by Rob Jensen | Sep 25, 2024 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
So you’ve held your customer advisory board (CAB) meeting, and it seems to have gone well – congratulations! You probably (hopefully) have pages of notes from your meeting note taker. You’ve got sheets of marked up flip charts and whiteboards, and plenty of... 
by Rob Jensen | Jul 24, 2024 | Agenda, Blog, Customer Advisory Board Best Practices, Meeting Preparation
During our webinars for customer advisory board (CAB) managers, we love learning about the issues they may be challenged with in running their own CAB programs. Through submitted questions, we gather insights into their struggles, where they are facing roadblocks or... 
by Rob Jensen | May 29, 2024 | Agenda, Blog, Customer Advisory Board Best Practices, Customer Engagement, Meeting Preparation
During our recent customer advisory board (CAB) webinar focused on addressing top questions and challenges, the topic of CAB members learning from each other came up. A webinar participant commented that this aspect was a top benefit for meeting participants. And I... 
by Rob Jensen | Apr 24, 2024 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up, Virtual Meeting
After your company has hosted your initial (or recent) customer advisory board (CAB) meeting and followed up by sending the important meeting materials to members, you may be thinking that your program is FINALLY completed. These accomplishments are significant, no... 
by Rob Jensen | Mar 20, 2024 | Blog, Customer Advisory Board Best Practices, Facilitation, Meeting Preparation
In these days of ever-shrinking attention spans, less tolerance for sales messaging and overscheduled professionals, the era of long PowerPoint presentations may be coming to an end. Indeed, PowerPoint is designed for one-way presentations to an audience (not unlike a... 
by Rob Jensen | Feb 28, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
Sometimes during our webinars we are asked where user groups stand in relation to customer advisory boards (CABs). It can be understandable where perceived overlap may occur in the minds of marketers. The differences, as you might expect from our perspective, are... 