by Rob Jensen | Jan 10, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs). These CABs are often focused around different products, industries, participants, regions...
by Rob Jensen | Oct 25, 2023 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all, your company likely invested much work and resources to prepare for and hold the meeting. And have your best customers travel...
by Rob Jensen | Aug 24, 2022 | Blog, Customer Advisory Board Best Practices, Strategy & Design
So, you’ve established a solid foundation of your customer advisory board (CAB) with a robust CAB charter document. You’ve recruited the right members and have gone through the steps of preparing a customer-focused agenda for your upcoming meeting. Great job! You’ve...
by Rob Jensen | May 25, 2022 | Blog, CAB Training, Customer Advisory Board Best Practices, Customer Advisory Board Member Gifts, Strategy & Design
We are often asked about the costs of starting a customer advisory board (CAB) program. And while these can vary based on your budget, program goals, and company size, the first thing to know about starting a CAB is it doesn’t have to be overly expensive — companies...
by Rob Jensen | Mar 9, 2022 | Blog, Customer Advisory Board Best Practices, Hybrid meetings, Virtual Meeting
While the Covid pandemic may be (finally!) waning or even (hopefully!) coming to an end, we’re seeing a somewhat delayed and mixed reaction from some of our clients. While many eagerly look forward to resuming in-person customer advisory board (CAB) meetings, others...
by Rob Jensen | Feb 16, 2022 | Blog, Customer Advisory Board Best Practices, Facilitation, Meeting Preparation
While PowerPoint is an excellent business tool to communicate ideas, its pervasive, constant use has weakened the impact it once had. While professionals may feel naked in front of an audience without it, spectators often lose interest quickly—if not outright groan...
