by Rob Jensen | Jan 19, 2022 | Blog, Customer Advisory Board Best Practices, Strategy & Design
When it comes to learning best practice advice towards optimally managing a customer advisory board (CAB) program, you would be hard-pressed to find a better source than Ryder. After all, the successful Fortune 500 company has been running four distinct CABs for over...
by Rob Jensen | Nov 24, 2021 | Blog, Customer Advisory Board Best Practices
One of the most important concepts to learn – and communicate to your members and internal executives – is that your customer advisory board (CAB) should not be established as a “one-time” meeting or an “event.” Doing so implies that your program is attempting to...
by Rob Jensen | Sep 29, 2021 | Blog, Customer Advisory Board Best Practices, Hybrid meetings, Virtual Meeting
With the Covid pandemic and related variants surging, many companies are struggling with their in-person travel and meeting procedures and policies. While they may desire to get “back to normal” operations to bolster their revenue streams, they are faced with...
by Rob Jensen | Apr 28, 2021 | Blog, Customer Advisory Board Best Practices
When it comes to learning how to run a successful customer advisory board (CAB), it’s always insightful to learn first-hand how some companies are doing it well. I had the pleasure of conducting an informal, “fireside” chat with Jeff Rankin, a former executive of U.S....
by Rob Jensen | Mar 24, 2021 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB...
by Rob Jensen | Jan 27, 2021 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the presentations from their virtual or in-person (remember those?) meetings. While our standard response is to encourage host companies to...
