by Rob Jensen | Aug 19, 2015 | Blog, Customer Advisory Board Best Practices
With the arrival of late summer comes the highly anticipated (at least by some) NFL football season. Football fans look forward to seeing their star quarterbacks, diva wide-receivers and hard-nosed running backs and linebackers back in action. But those with a deeper...
by Guest Author | Jul 29, 2015 | Blog, Customer Advisory Board Best Practices
While a customer advisory board (CAB) can deliver a slew of benefits to both CAB members and your company, many organizations fail to take full advantage of opportunities with this group of highly-engaged customers. They may underestimate CAB members as advocates and,...
by Rob Jensen | Apr 21, 2015 | Blog, Customer Advisory Board Best Practices, Meeting Preparation
Our clients frequently ask us about the locations to hold their customer advisory board meetings. Customer advisory board hotel selection is a somewhat subjective category, as some companies and executives are very particular about them, others are not at all. While...
by Tatiana Falconi | Apr 14, 2015 | Blog, Customer Advisory Board Best Practices
Having now completed hundreds of Customer Advisory Board engagements, we come across many people who ask us how their company’s advisory council compares to others. While we have created a benchmarking, audit and optimization offering and have completed this for...
by Judy Davis | Mar 4, 2015 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
If your customer-driven agenda for your Customer Advisory Board is like most customer council meetings, customers were engaged and you are not lacking customer feedback. Some companies are awash in data and don’t take time to read the tea leaves. Others recognize...
by Judy Davis | Jan 15, 2015 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
The customer advisory board meeting is seen by many C-level executives at sponsoring companies as an incredibly efficient and effective means for customer engagement. Two or three days of working together on common challenges reflected in your customer-driven agenda...
