by Rob Jensen | Nov 18, 2014 | Blog, Customer Advisory Board Best Practices
For experienced customer advisory board (CAB) managers, there are some meeting elements that seem to garner divided opinions. Indeed, there are pros and cons to incorporating these elements into your next CAB meeting. Holding Customer Advisory Board Meetings Timed...
by Kevin Levi | Nov 7, 2014 | Blog, Customer Advisory Board Best Practices
Customer Advisory Board Defined A customer advisory board is a targeted group of executives from your customer or partner organizations who work with your senior management team to address industry challenges and guide your product and company vision and strategy. A...
by Rob Jensen | Oct 16, 2014 | Blog, Customer Advisory Board Best Practices, Facilitation
So, you’ve volunteered (or possibly been directed) to facilitate the next meeting of your company’s customer advisory board. Congratulations! Such a high-profile assignment should surely garner you heaps of praise from your superiors for skillfully managing this...
by Guest Author | Oct 13, 2014 | Blog, Customer Advisory Board Best Practices
This month we are featuring the perspective of one of our clients, Lauren Harris, Director of Marketing and Executive Programs at Oracle, about her lessons learned from managing Customer Advisory Boards. 5 Tips: Creating B2B, C-level Engagement According to...
by Kevin Levi | Oct 6, 2014 | Blog, Customer Advisory Board Best Practices, Post-Meeting Follow Up
Customer advisory boards (or partner advisory boards) are living, breathing initiatives that need to be fed continuously in order to survive and thrive. No time is more important in this regard than in between board meetings when activities may otherwise be slow....
by Tatiana Falconi | Sep 30, 2014 | Blog, Customer Advisory Board Best Practices
Your company has prepared for months for your Customer Advisory Board face-to-face meeting. Your Customer Advisory Board members are confirmed to attend along with your internal stakeholders, the agenda and networking activities have been set, and all the logistics...
