by Kevin Levi | Aug 11, 2014 | Blog, Customer Advisory Board Best Practices
Every customer advisory board or partner advisory board is different and so is the value it generates. Regardless, however, every board ought to provide certain foundational benefits to the host organization independent of focus, membership profile, meeting cadence,...
by Kevin Levi | May 7, 2014 | Blog, Customer Advisory Board Best Practices
A customer Advisory Board (CAB) provides your organization with substantial value in a lot of areas, including business direction, product/service guidance, closer customer relationships and even sales traction. These very important and high-visibility initiatives,...
by Tatiana Falconi | Sep 10, 2013 | Blog, Customer Advisory Board Best Practices
The idea of a Customer Advisory Board has become increasingly popular, especially with technology companies that want to connect to their executive customers and gain market insight and credibility. An advisory board is a team made up of an organization’s most...
by Tatiana Falconi | Aug 9, 2013 | Blog, Customer Advisory Board Best Practices
Here are some common Frequently Asked Questions we receive: How can this help sales, if we don’t use the CAB as a sales platform? Oddly enough, experience shows that you’re likely to improve sales as a result of your Customer Advisory Board activities, but...
by Tatiana Falconi | Jul 24, 2013 | Blog, Customer Advisory Board Best Practices, Strategy & Design
Customer Advisory Boards are a long term engagement and initiative for B2B companies. Having a short term perspective with Customer Advisory Boards will damage the quality and impact of the Customer Advisory Board.A well run Customer Advisory Board or Customer...
