by Rob Jensen | Nov 6, 2015 | Blog, Metrics & ROI
As we’re well into the final quarter of calendar year, many customer advisory board (CAB) managers may be steeped in making plans for next year. Since many managers may be looking back and examining customer advisory board return on investment (ROI) and success, this...
by Rob Jensen | Oct 16, 2015 | Blog, Metrics & ROI
As we approach the end of calendar year 2015, many customer advisory board (CAB) managers will be looking ahead to their plans and budgets for 2016. As part of this, they may be asked to provide some measurement or return on investment (ROI) data on their CAB...
by Kevin Levi | Dec 22, 2014 | Blog, Metrics & ROI, Strategy & Design
A customer advisory board (aka customer advisory council) can provide a wealth of industry knowledge and insight to the host organization. Garnered during in-person board meetings, all-hands member calls and offline discussions with individual members, this...
by Tatiana Falconi | Nov 3, 2014 | Blog, Metrics & ROI, Strategy & Design
A Customer Advisory Board or Partner Advisory Board can be one of the most impactful and effective marketing programs when done right…with proper planning, execution, management and follow up. Without strong metrics for your Customer Advisory Board (CAB), it...
