by Rob Jensen | Feb 28, 2019 | Blog, Roles & Responsibilities, Strategy & Design
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...
by Rob Jensen | Mar 26, 2018 | Blog, Roles & Responsibilities, Strategy & Design
After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day...
by Rob Jensen | Sep 26, 2016 | Blog, Roles & Responsibilities
As fans of college and NFL football know, it takes a team effort to be successful. Team executives need to ensure the best people are in place to perform their proper roles. Coaches need to create the game plan, organize and choreograph all activities, and make...
by Rob Jensen | Jan 7, 2016 | Blog, Roles & Responsibilities, Strategy & Design
We talk to many customer advisory board (CAB) managers who contact us about their challenges, or at the various industry events we attend, such as the recent CAB.org conference. And while the hurdles they face are often common and shared by their CAB manager...
by Tatiana Falconi | May 23, 2014 | Blog, Roles & Responsibilities, Strategy & Design
Companies experience many challenges related to creating and managing a successful Customer Advisory Board or Partner Advisory Board. Some of those challenges include: Establishing and maintaining executive commitment. Developing a shared vision or theme that helps to...
