by Rob Jensen | Feb 19, 2025 | Blog, Customer Advisory Board Best Practices, Strategy & Design
We often get questions around best practice “numbers” when initiating or improving a customer advisory board (CAB) program. And while these might vary depending on your company, industry or program maturity, here are the best practice figures we’ve distilled after...
by Rob Jensen | Jan 22, 2025 | Blog, Customer Advisory Board Best Practices, Meeting Preparation, Strategy & Design
Whether you’re starting or improving a customer advisory board (CAB) program, the commitment and participation of your executive team will be crucial in ensuring the success of your initiative. The same goes for planning your initial or upcoming meeting – your...
by Rob Jensen | Dec 4, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
As we approach the holidays and end of the calendar year, many companies will be making (or have already made) their customer marketing plans for 2025. As initiating (or re-starting) a customer advisory board (CAB) program may be a part of these plans, we know what it...
by Rob Jensen | Nov 6, 2024 | Blog, Strategy & Design
Recently, we facilitated a session at the Customer Marketing Alliance (CMA) Summit in San Francisco about CABs. The session featured Lauren Johnson, Manager, Advisory Board Programs at Adobe and Rebecca Quinn, Manager, Events at Sunoco (formerly leading events at Uber...
by Ignite Team | Oct 29, 2024 | Agenda, Blog, CAB Conference, Meeting Preparation, Strategy & Design
The CAB Conference was back in person last week in Boston, co-located with CustomerXCon. We had an incredible day with close to 50 CAB practitioners and leaders focused on CABs and elevating B2B customer relationships. Attendees had the opportunity to connect, share...
by Rob Jensen | Feb 28, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
Sometimes during our webinars we are asked where user groups stand in relation to customer advisory boards (CABs). It can be understandable where perceived overlap may occur in the minds of marketers. The differences, as you might expect from our perspective, are...
