by Rob Jensen | Nov 6, 2024 | Blog, Strategy & Design
Recently, we facilitated a session at the Customer Marketing Alliance (CMA) Summit in San Francisco about CABs. The session featured Lauren Johnson, Manager, Advisory Board Programs at Adobe and Rebecca Quinn, Manager, Events at Sunoco (formerly leading events at Uber... 
by Ignite Team | Oct 29, 2024 | Agenda, Blog, CAB Conference, Meeting Preparation, Strategy & Design
The CAB Conference was back in person last week in Boston, co-located with CustomerXCon. We had an incredible day with close to 50 CAB practitioners and leaders focused on CABs and elevating B2B customer relationships. Attendees had the opportunity to connect, share... 
by Rob Jensen | Feb 28, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
Sometimes during our webinars we are asked where user groups stand in relation to customer advisory boards (CABs). It can be understandable where perceived overlap may occur in the minds of marketers. The differences, as you might expect from our perspective, are... 
by Rob Jensen | Jan 10, 2024 | Blog, Customer Advisory Board Best Practices, Strategy & Design
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs). These CABs are often focused around different products, industries, participants, regions... 
by Rob Jensen | Feb 15, 2023 | Blog, Strategy & Design
With myriad tech and other industries conducting significant layoffs, the start to 2023 has indeed been rocky. Also, 2022 was terrible for financial and real estate markets. And economists and pundits are uncertain and even contradictory as to what this year will... 
by Tatiana Falconi | Feb 8, 2023 | Blog, Create a CAB, Strategy & Design
[Updated May 14, 2024 with additional resources] Do you have a customer advisory board charter? If not, we suggest you take a moment now to start creating your customer advisory board charter. If you haven’t launched a customer advisory board yet and have no... 