by Rob Jensen | May 14, 2019 | Blog, Strategy & Design
When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme. In fact, many companies simply name their customer advisory...
by Rob Jensen | Apr 25, 2019 | Blog, Strategy & Design
With over 300 customer advisory board engagements with our clients, helping them establish and manage successful customer advisory board programs, we’ve seen a lot of what works well – as well as what doesn’t. Although we love to provide guidance in our blogs...
by Rob Jensen | Feb 28, 2019 | Blog, Roles & Responsibilities, Strategy & Design
When initiating a customer advisory board (CAB) initiative, it’s crucial to enlist the support of a strong customer advisory council executive sponsor to oversee the initiative, communicate its findings and implications to the rest of the management team, and ensure...
by Rob Jensen | Mar 26, 2018 | Blog, Roles & Responsibilities, Strategy & Design
After a decade of working with Fortune 500 companies and completing more than 200 successful engagements, we at Ignite Advisory Group have worked with some outstanding client advisory board (CAB) program managers. These are the point people tasked with the day-to-day...
by Rob Jensen | Feb 21, 2018 | Blog, Strategy & Design
On our blog, we at Ignite Advisory Group have communicated the many benefits of running a robust client advisory council (also known as client advisory panels or customer advisory boards), as well as guidance for making them run as efficiently as possible. And while...
by Rob Jensen | Mar 16, 2017 | Blog, Strategy & Design
We at Ignite are very proud of the relationships we have created with our clients over the years to create and manage world-class customer advisory board (CAB) programs – over 200 client engagements and going strong. Indeed, the very key to a successful CAB program is...
