by Rob Jensen | May 18, 2016 | Blog, Facilitation, Strategy & Design
Readers of our blog know that we dedicate this series to providing guidance to new and experienced customer advisory board (CAB) managers towards establishing, managing and optimizing their programs for maximum benefit. But might the proven methodologies and best...
by Rob Jensen | Jan 7, 2016 | Blog, Roles & Responsibilities, Strategy & Design
We talk to many customer advisory board (CAB) managers who contact us about their challenges, or at the various industry events we attend, such as the recent CAB.org conference. And while the hurdles they face are often common and shared by their CAB manager...
by Tatiana Falconi | Dec 14, 2015 | Blog, Strategy & Design
Customer advisory boards (CABs) are highly beneficial and effective across the enterprise (impacting sales, marketing, product management, overall strategy, and more). Get it right, and your company will maximize the impact of the board. Get it wrong, and your company...
by Judy Davis | Dec 4, 2015 | Blog, Strategy & Design
Ask anyone who’s launched a customer advisory board and you’ll hear a range of conversations about how the journey to the first meeting carries inherent risks. Either a long runway for executive buy-in or an executive mandate to make it happen in 10 weeks We spent so...
by Kevin Levi | Dec 22, 2014 | Blog, Metrics & ROI, Strategy & Design
A customer advisory board (aka customer advisory council) can provide a wealth of industry knowledge and insight to the host organization. Garnered during in-person board meetings, all-hands member calls and offline discussions with individual members, this...
by Tatiana Falconi | Nov 3, 2014 | Blog, Metrics & ROI, Strategy & Design
A Customer Advisory Board or Partner Advisory Board can be one of the most impactful and effective marketing programs when done right…with proper planning, execution, management and follow up. Without strong metrics for your Customer Advisory Board (CAB), it...
