by Kevin Levi | Jul 7, 2014 | Blog, Strategy & Design
Customer and partner advisory boards provide significant value to both the host company and the members. This value, however, can look very different from board to board. The main reason for this is that there are several different types of boards, each of which has...
by Kevin Levi | May 29, 2014 | Blog, Strategy & Design
Although the benefits an advisory board can bring to an organization are many, there is always a business justification phase one must go through with senior management to gain the necessary budget and approval to form and run such a board. This process can be...
by Tatiana Falconi | May 23, 2014 | Blog, Roles & Responsibilities, Strategy & Design
Companies experience many challenges related to creating and managing a successful Customer Advisory Board or Partner Advisory Board. Some of those challenges include: Establishing and maintaining executive commitment. Developing a shared vision or theme that helps to...
by Tatiana Falconi | Dec 16, 2013 | Blog, Strategy & Design
Many Customer Advisory Boards (CABs) lack vision and creativity. The vision refers to the joint vision and challenge that you want to solve with your customers. If the vision is relevant and exciting to the CAB members, they will be engaged and involved. Alongside...
by Tatiana Falconi | Oct 4, 2013 | Blog, Strategy & Design
A top pitfall of creating a Customer Advisory Board is unrealistic timing. Many times, executives don’t realize that the ideal planning time to implement a Customer Advisory Board is 6 to 8 months, leading up to the inaugural face-to-face meeting. Following that first...
by Tatiana Falconi | Sep 11, 2013 | Blog, Strategy & Design
One of the top benefits that Customer Advisory Board (CAB) members report out of participation in a Customer Advisory Board is networking and peer exchange. A key building block of managing a Customer Advisory Board is to develop peer exchange among the Customer...
