by Tatiana Falconi | Dec 16, 2013 | Blog, Strategy & Design
Many Customer Advisory Boards (CABs) lack vision and creativity. The vision refers to the joint vision and challenge that you want to solve with your customers. If the vision is relevant and exciting to the CAB members, they will be engaged and involved. Alongside... by Tatiana Falconi | Oct 4, 2013 | Blog, Strategy & Design
A top pitfall of creating a Customer Advisory Board is unrealistic timing. Many times, executives don’t realize that the ideal planning time to implement a Customer Advisory Board is 6 to 8 months, leading up to the inaugural face-to-face meeting. Following that first... by Tatiana Falconi | Sep 11, 2013 | Blog, Strategy & Design
One of the top benefits that Customer Advisory Board (CAB) members report out of participation in a Customer Advisory Board is networking and peer exchange. A key building block of managing a Customer Advisory Board is to develop peer exchange among the Customer... by Tatiana Falconi | Sep 7, 2013 | Blog, Strategy & Design
Getting executive commitment is the most important aspect of running a Customer Advisory Board (CAB) or a Customer Advisory Council (CAC). The key point that we find time and again is finding a direct link between the business objectives of the division, the personal... by Ignite Team | Sep 4, 2013 | Blog, Strategy & Design
A Customer Advisory Board (CAB), also known as a Customer Advisory Council (CAC), consists of your most important customers who meet on an ongoing basis to discuss industry trends and offer guidance and insights on products and services to the host company. What are... by Tatiana Falconi | Aug 22, 2013 | Blog, Strategy & Design
Often times, companies create a Customer Advisory Board without thinking through the overall design of the board, including the theme, purpose and reason for the advisory board.One way to provide clarity in the design of your Customer Advisory Board is to identify... 