by Tatiana Falconi | Sep 7, 2013 | Blog, Strategy & Design
Getting executive commitment is the most important aspect of running a Customer Advisory Board (CAB) or a Customer Advisory Council (CAC). The key point that we find time and again is finding a direct link between the business objectives of the division, the personal...
by Ignite Team | Sep 4, 2013 | Blog, Strategy & Design
A Customer Advisory Board (CAB), also known as a Customer Advisory Council (CAC), consists of your most important customers who meet on an ongoing basis to discuss industry trends and offer guidance and insights on products and services to the host company. What are...
by Tatiana Falconi | Aug 22, 2013 | Blog, Strategy & Design
Often times, companies create a Customer Advisory Board without thinking through the overall design of the board, including the theme, purpose and reason for the advisory board.One way to provide clarity in the design of your Customer Advisory Board is to identify...
by Tatiana Falconi | Jul 24, 2013 | Blog, Customer Advisory Board Best Practices, Strategy & Design
Customer Advisory Boards are a long term engagement and initiative for B2B companies. Having a short term perspective with Customer Advisory Boards will damage the quality and impact of the Customer Advisory Board.A well run Customer Advisory Board or Customer...
by Tatiana Falconi | Jul 17, 2013 | Blog, Strategy & Design
Customer Advisory Boards are an excellent tool for managing your strategic growth. Many times, we don’t hear about why Customer Advisory Boards do not succeed. Watch our video series on the top reasons why Customer Advisory Boards fail. Reason 1 of 10 why Customer...
